György Herbszt
Strategy & Design
20+ years in human-centered product design. 10+ years in strategic and product management. SaaS, AI & ML, marketing automation.
Studio
The studio behind
the cloth.
We are an independent strategic AI consultancy. We partner with organizations to build AI maturity through human-centric transformation, design thinking, and multidisciplinary co-creation.
How we think
Six working principles
Human-centric AI transformations
Technology serves people, not the other way around.
Design thinking & system design thinking
Solving the right problems with the right scope.
AI as design material
Treating AI as a creative medium, not just a tool.
Organizational singularity
Aligning culture, process, and capability for the AI era.
Multidisciplinary co-creation
Bringing diverse expertise together to build what matters.
Participatory decision making
Involving stakeholders at every step, not just at sign-off.
Independent by design
We sit on your side
of the table — always.
No partner agreements tie us to technology vendors or development suppliers. When a vendor promises, we ask for evidence — because our only commission is your outcome. And to be clear: we are not a software house. We consult; the only thing we build is a proof-of-concept prototype, and it exists to prove the concept — not to become a product we then sell you.
- No vendor commissions
- No resale margins
- Prototypes serve the PoC, not our pipeline
The people
Our team
József Papp
AI Strategy & Innovation
15+ years in digital product and process design. 10+ years in innovation and AI strategy. Telecom & SaaS, digital transformation.
Márton Kopp
Growth & Marketing
5+ years in marketing and growth strategy. 8+ years in start-up and scale-up environments. SaaS, medtech, and finance sectors.
Viktor Csuvik, PhD
AI Engineering & Training
Computer engineer with deep Python and AI/ML expertise. Led multiple teams in agile environments. Delivers corporate training and webinars on AI and machine learning.
Balázs Erdélyi
AI Leadership & Product
15+ years building end-to-end AI products. Deep expertise in personalization, recommender systems, LLMs and GenAI. Proven track record leading tech teams and driving AI strategy.